Aden and Anais has become a staple for new parents. The brand has four core beliefs: comfort, simplicity, safety, and expression.
The muslins are soft, breathable and durable. Designed to be versatile, they are perfect for everyone and with safety as a core belief, we know the products are tested with family at the forefront.
Aden and Anais was born out of New York by Australian founder, Reagan.
Reagan wanted to carry on her homelands tradition of swaddling babies in muslin blankets, but struggled to find anything suitable, which is when the brand was born. In 2006 the first muslin was introduced and since then it has gone on to grow into several different products and designs.